Tuesday 4 March 2014

Ill manors Promotional




This is the film cover for the ill manors. This has many conventions what’re common in this genre, like an image, gun, and cloudy skies. The images are key in showing the audience what genre this film is on.  For example, the gun alone would indicate to the audience that this film is about violence. The high-rise buildings in the background could indicate to the audience that the film is about crime. The photography alone shows the audience what this film is about.       
This video also does some of the more conventional means of advertising itself. This film uses ratings to promote this film. This is the most obvious way of advertising the product. In addition, many of these people that reviewed the film are opinion formers. If an opinion former says the film is good, this would encourage many people to watch this film.
Moreover, the directors’ name is smaller and seems smaller than the film. The rappers name is smaller than his real name. When the directors’ name is selling the film his name would be in bold. When the story is selling the film, usually the directors’ name isn't in bold.  As the directors name isn't in bold. I think that this could suggest the director is selling the film. This could be a down to that this was the first film that plan b directed; therefore this wouldn't be a consequence of this being the first film that he has directed.


                                                         
              
This is an NME magazine which has Plan B being at the centre of the image. This image looks aggressive and it has an offensive sign on it. This is interesting as it was released on the promotional campaign for this film. In addition, as plan b is currently directed a film and became a household name in the UK, it would seem bizarre for him to do a release like this or even ill- advised considering his aspirations and the status he wants to achieve. The image is the most powerful thing about this magazine cover. The symbol included in this image. Plan B almost looks like the stereotypical person who has been let down by society.  Perhaps an image for David Cameron had broken Britain. This image was created by a person who is educated and a film director.  There is also a serious heading in this image as well” David Cameron is very afraid”. I think that this leaves the reader with an enigma as I think people could be wondering what to be afraid of. Whether that is a drug abused aggressive male. Perhaps David Cameron should be afraid of the quantity of males  and females  that have no hope.


                                                   


This is another promotional advert for this film. It has the key slogan along the top and a colour clash, with the black and yellow. The main image of the person would appear to be vomiting over the Ill logo. This vomit seems to be vomiting out over t I logo. The background image is also interesting as it clashes with black dramatically. In addition, this also seems to have very little in common with the image above, as perhaps this would appeal to a different type of person. I think this picture would appeal t to somebody who’ doesn't really watch films that are in the genre of ill manors.   Unlike the first image I think that this film would appeal to somebody who doesn't know much. I think that the image is supposed to be hard-hitting and powerful.  The first one isn't as hard hitting and it would appeal to a younger audience due to the content on it, the housing estate.  In terms of demographics I think this film would appeal more to the C1, D demographic. I think this because the colours are lighter, the trailer doesn't show anything that is hard-hitting or off putting. The colour clash would generate attention for people.   Having an estate as the first imagine could be off- putting for people, who might think that this is another hard-hitting emotional film about the UK underworld.










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