Mock Exam-

WWW: Good attempt to use theory/terminology.
 LR:
 This advert is original and positive as it takes a general advert and makes it more modern. This helps to widen the adverts appeal. Usually in adverts in this genre use shock tactics and statistics to show the importance of road safety. This advert doesn't do this. This advert uses physical theatre in conjunction with classical music to show the importance of it. I think that this was key to the success of the advert as I think that adverts that use scare tactics unintentionally deter people from viewing their advert. Having an advert that isn't that obvious in terms of the message it is trying to convey, would properly have a wider range of people viewing it. In addition, as their isn't no dialogue inside this video, the appeal broadens internationally.

This video is also very original as it seems to have both an emotional impact  and a positive message. I think this is what has made this video viral and have many people relate to it. The slogan is also positive. They have chosen bright colours and it subverts from other adverts which usually have colours that're more serious. The government road safety campaign could be an example of this, as this choses black and hyellow as colours. I also think that the slow-motion also impacts the viewers greatly, It slows down the crashing process and shows the impact it could have on your family. In this sequence their is also shots of the young girls hand and the women. This could relate to Propps seven spheres of action, as the man could be shown as the princess that is in need, perhaps the seatbelt could be the donor, as the seatbelt could aide the man in his journey to work.

Print Platform

Why is this platform being used?

Before this film was realised Plan B and any director wanted to get as much press attention as possible. Every article that was written was for promotional purposes and all of them had different target audiences. The Print platform allows many people to view a balanced, logical argument about the film. Print in general is a good way of promotion as it is the oldest way that somebody could promote things. It also appeals to a mass audience at all times. 

The Men’s Health magazine is mainly focused on Plan B transformation in to a slimmer body. It talks about how Plan B changed himself during a time that he was editing the film that he had made. This article had been made for motivational reasons.  I think that this article is trying to show that anybody could lose weight no matter how busy that you are. If Plan B could manage it whist editing a film, anybody could lose weight. This would fit in well with the Magazine as the magazine is about Men’s Fitness.

The Guardian Platform is also used to help to promote Ill Manors. This is a mainstream newspaper that promotes equality and liberal ideas. This is a newspaper that would be more likely to give the film that discusses social issues a better reception than most newspapers. This allows the magazine  

Do the articles do more than entertain? How?

I think that these article do more than entertain they also inform people about the struggles of editing and motivate people in to this field. For instance, the men’s fitness magazine informs people about how Plan B has changed his body image during the time that he was editing his film. I think that this article has a purpose of motivating people in to improving their body image. I think this because the article talks about his new found confidence when he changed his image.

I also think that the Short-list article is more about how the film was made and how difficult it was. I think that the article was more about the film and the key themes of the film. I think that the narrative of this magazine was how did you make the film and was it difficult.

I also think that the Q magazine is more based around the musical talent of Plan B. This article only talks about the musical side of plan B.As Q magazine is a magazine that is about music. Why would they want to discuss film making I think that the Q magazine article promoted the film that Plan B the least. I do think that Q magazine has a different target audience and more knowledgeable audience than Plan B film is aimed at. However, I do think that Q magazine appeals greatly to two Psycho graphic groups. The Reformers and the Mainstreamer. For this film to be successful I do think they should appeal to these two psycho graphic groups as I think they’re the largest groups.

Does this platform allow the audience to participate/contribute?

The guardian has a comment section which helps the users of the website interact and say their opinion of the film and issue. This is done at the bottom of the guardian page. I think that print platform allows people to easily interact and share. The entire website has links to social networking sites that would allow the users of the product to share the product with people that they may have similar interests to. 

What codes/conventions of print interviews are apparent in the examples?

One of the conventions that print work offers is questions. Print work also offers customers pictures or other visual elements. Some questions are asked more formally, whist the fitness magazine has some kind of narrative over the story. The question that the article asks generally seems to fit the magazine that it is about, the men fitness magazine could be an example of this.

Another key convention that is common in some of these articles is an expert opinion. This is most common in newspaper articles. I think that this is done as it adds authority and validity to the authors’ opinion. An example of this could be found in the guardian article.

How is narrative used to tell a story in each text?

In one of the magazines the article uses narrative to show the Lad mentality that Plan B has. In this article I think that this article uses narrative to show what kind of person he is. His reply when asked about the Olympics could be an example of this. This article used narrative to help show some of the ways that this music artist thinks. In addition, this reply alone could show what target audience this magazine appeals to.

In the Men’s fitness magazine the article also uses narrative to show how hard it was for Plan B to change his image whist editing Ill manors. The questions and the replies suggested that it was extremely difficult and this period was tiring. The questions that this magazine asked were about how difficult it was. The readers of Men’s fitness are people that have either changed their body or desire to change their Body.  I think that this magazine narrative is to help motivate people in to changing their body. The artist talks about how his motivation and happiness levels have changed due his new body image.

The guardian article talks the most about the actual film that was created and the issue and the spark behind the film. This article discusses about the social issue and how people could feel about this. I think that the narrative of this article is about the issue. The narrative theme in this article is about how the film was made and how it was.  The Men’s health magazine also has a section for comments however; this doesn’t seem to be in use as nobody did comment. It is important for a magazine to allow the readers to interact as they could meet people that have similar interests and viewpoints. It is also important as if somebody has a complaint about the film they could help to handle it. Comments are important as it allows people to see whether their successful.

Magazine Research

                                          

 NME has a similar target audience and appeal to the type of show that we are trying to produce. I could use the Artist feature in my magazine.

I think that the Audience of we love pop and the show that we are trying to create would both have similar traits.I could use the celebrity exclusive that this magazine uses.     

                                              

I think that this audience of E4 would also like James Bond. I like the way this magazine is layout and the way the features of magazine is done. I would like to do a similar thing to this in my magazine. 

                                                

This magazine has many features that I could use and that is aimed at a similar audience to E4. I like the way this magazine uses features like Gossip and Giveaways to appeal to the audience. 

                                                     

I like the way that the main person in this magazine is. The person is towards the the right. I would like my character to be a similar position.

                                               

Title of Publication- 

The Title of this publication is Doctor Who. This magazine is based around the show Doctor Who. This show is on the BBC and it is usually shown at 7.00pm. This edition of this show celebrates the 50 years that this show has gone on for. 

The Central Image- The Central image is of the current Doctor Who (Matt Smith). I think that he is at the front as he is the current Doctor and proberly plays a key part in the Show. Behind him is the two previous doctor. This could suggest that the two other Doctors play a less significant part in the "Day of the Doctor"

The Cover Line- The main cover line says "The Day of the Doctor". The font is large and it looks relevant to the Genre. I think that the font looked like something you could see in a Sci-Fi film. The Font is located right in the middle of the magaizine. This helps to draw readers attention. 

The Slogan- The Slogan for this magazine says " celebrating 50 years". The numbers are in bold. This is located at the top of the magazine. The slogan suggests what could be in the magazine for instance, some memoriable moments or hints about the Day of the Doctor show.

Competitions and Giveaways-  The magazine also features competitions and giveaways along the Gold side bar. 

The Real Target Audience- I think that the real target audience of this magazine is from the age of 13- 60. This show is on a public sevice broadcaster and it is usually scedueled around 7.  This is the time where families and most people watch televion. I think that this magazine is aimed at a slightly older audience than the Show. I think this magazine is aimed at people that are 16-40.

Barcode, Date, Price- The Barcode, Date and the Price are located at the bottom right. This is done so that people could view the whole front image and hopefully be atractted to it. A company would hope that somebody would view this magazine front cover and this appeals to them. If it appeals to them they would'nt care as much about price. 

Name Checks- This magazien also Name checks the two previous doctors, David Tennant and Matt Smith and an excluxive chat this magazine has had with them. However, I don't think that it is the stars that are selling this magazine. I think that the show is greater than the Stars and the show has more appeal than the stars do. 

Colour Scheme- The colour scheme of this magazine is black, gold and red. These are the three key colours in this magazine. I think that the Black goes well agaist the Gold. In addtion, I think that the Gold is used as it  is a celebratory colour and this magazine is celebrating 50 years.

Free items-  This magazine also giveaways some posters and some collectables with this issue. This would allow the person who is buying this product to have a sense of value when their buying the product.

                           

MEST2 Progress Report-6 Feb

Individual:

WWW: Did some Print work- image is needed to complete magazine

          :  Researched some magazines and looked for features that I could use.

EBI: The magazine should be completed by now- if I had the image. 

       - If I started the text for Double Page Print 

Group:

WWW- The majority of the filming is done 

           -  The majority of the editing is done.

EBI- Photo-shoot isn't done- will be done in half-term 

Dates 

Previous dates:  28/01/14 - 30/01/14 - 2/2/14 

Upcoming Dates- 12/02.13, date in the Half- term, date hasn't been decided.

Ill Manors- Synergy

The website that Plan B created in the film that he had directed Ill manors was used to create a hub  for the marketing campaign that had coincided with the launch of the film. The website has:

·         Synopsis

·         Images of the film

·         Behind the scene footage

·         Links to purchase the soundtrack and the film

·         Reaction

·         It also has a part about Ben Drew

The Synopsis

The synopsis of the film is used  to offer some brief guidelines on what the film is about. It helps to entice the customer to the film and it gives a summary of the plot. The synopsis of the film is usually find on other sites like IMDB, however it is also important for the website of the film. In addition, for the viewer of the website to fully understand some of the stills they’re on the website, the synopsis would help them do this.

 Images of the Film

The still section on the website helps the reader to see what the film is about, who is in the film that would be shown and show some of the settings. It is important for a low-budget film to show some stills as it would help the viewer get an idea for film, therefore helping to sell the film.

Film Review/ Critics

People would only watch things that have good ratings; they seek people opinions on the film. If they like the film, people would like to watch it. For example, most of the people who would endorse films like this would be celebrities, therefore they would be opinion formers. Having an opinion former endorse your product would inevitably increase the sales of the film. The poster has fellow musicians like t Tinchy Stryder and  Keys, both of them are opnion former. The director also used the more conventional means to endorse this film, magazines and newspapers. Good reviews will help target people who arent in Plan B fan club and have a greater appeal to people.

Behind the scenes footage

Behind the scenes footage helps to sell the product as many people would see how it was made. You would usually see the actor talking about a character. Some of the people who are in the film and a bit about them. It shows how things were made and shot, the train scene for example .  Behind the scens footage allows people to see how it was made, what kind of people are in the film,

Links to purchase Soundtrack and Film

Any website for any film should have a link to purchase the product. The website was created to sell the film to people. A link to buy the product that the website is selling should be on it.

A feature on Ben Drew

The website also has a feature of directors, why he planned the film, what message he was trying to get across. His intentions for some of the key shots and themes within the film. Why he included these shots and why he did the film. This allows the audience to know about the message clearly and decide if they like the message. If they do they would purchase the product.

Synergy

The website makes use of synergy as it has a link to the trailer and a link to purchase the products. The website also has links to Plan B website. This helps to sell the aritist behind the product.

Jonathan Ross- Interview

Jonathan Ross show is shown at 10.00pm on a Saturday. It features a series a A-list and B-list stars who talk about what they’ve been doing recently. This show appeal to people in the A,B, C1 and D socio-economic demographic. It would appeal the Mainstream psycho graphic show, as this show appeal to almost everybody. In this interview Plan B represents himself as Smart a well-spoken. He talks about series subjects extremely well. Some people who many be watching this show may know of Plan B as a typical rapper who gets up to bad things. However, this appearance on this show helps to change that idea and Plan B represents himself as more than a Rapper. He represents himself as a leader for change. At the beginning he discusses how he was kicked out of school and the kind of person he was. He says in a articulate way, something that somebody who was kicked out shouldn’t be able to do . Plan B’s appearance on Johnathan Ross helped him appear as more than a rapper

Soccer AM-Plan B

Soccer AM is a football based show that is shown at 9-12pm, the show is aimed at people 10-25 and it appeals to the Psychographics group C2,D AND E. I think it appeals to this demographic as they would be more likely to be interested in a football based show. The show doesn’t have many A-list celebrities and most of the guests are from the UK. I think that this show appeals to Aspirers and Mainstreamers greatly. I think that it appeals to aspirers as they would want to be the footballers, celebrities of the world. I think that it would also appeal to the Mainstreamers as they’re people who would Like sport and football is a mainstream sport.

Plan B representation of himself is the exact opposite to the one the one he has shown in Johnathan Ross.  In this show he isn’t well- spoken, his appearance is totally different. The tone of voice he is speaking is different. I think that this is due to people who would be watching this show .  I Think that in Johnathan Ross he represents himself as a man who is articulate, in this show he represents himself as a unarticulated male who became famous.

1.)    Research all of the institutions involved in the production of ill manors. List them with a summary of what their contribution to the film was?

Ill manors was filmed in Forest Gate , London. It was written by Ben drew (Plan B) and it was distributed by Revolver Entertainment. Ill manors was funded by 3 different studio and production companies, Film London Microwave, The BBC films , which helps fund British films. The director was only 21 was he wrote this film. The producer name was called Atif Ghani, cinematography was by Gary Shaw. The film is based on actual stories or things he knew from that estate.

2.)    How much did Ill Manors cost to produce?

Ill Manors had a Budget of 100,000 and it used it to the full amount. This was a fairly small budget.

3.)     What is the Target Audience for Ill Manors?

As the certicate of the film is 18. Some people many say that the target audience from 18-40.However, I think that this film appeal greatly to people who are under 18 and I think that the real target audience is 15-40. It

4.)    Who is the main distributor of Ill Manors?

The main distributor of Ill manors is Revolver Entertainment. They were sold the rights to the film. The film was distributed fairly well as it earned £453,570 in total gross and had some good reviews by fans in amazon and Rotten Tomatoes.

5.)     Compare this with a big budget blockbuster. What are the main similarities and differences?

I think that comparing Ill manors to a big blockbuster is unfair as Ill manors had a far smaller budget. However, in both genres the director wants to make the best film that they possibly could. In addition, both of them are also similar as both of them have a message or a moral to get across. They’re also similar in terms that they both had large marketing campaigns and were both shown on cinemas.

The one key difference between the two genres is that one had a fairly small budget, the other ones have a large. I think that this had benefited Ill manors as they had to use real locations and use inexperienced Actors. It is also common for films like this to have a small budget. I think that having a small budget has helped Tesco.

6.)      How does the trailer for Ill Manors balance plot and spectacle?

I think that trailer did Balance plot with spectacle, however they did have more spectacle. It included many different enigma codes within the trailer and some of the things within the trailer foreshadowed later events .

7.)    How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer (Barthes: enigma codes)? Identify 3 ways/techniques. Use your notes on the trailer to help.

The trailer attracts people to the film right at the start of the trailer. The quote says “we are all products of environment; some are harder to live in”. This leaves the reader thinking about what that means, it also foreshadows what will happen later in the film. The trailer also shows some of the issues that the film would be talking about, drugs and violence to name a few, this helps to attract people. The film also ends with an enigma code, which leaves the reader thinking about if the character would get shot.

10) Think about the certificate of Ill Manors (18 certificate). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?

This film has got an 18 certificate as it has:

·         Very strong violence

·         Scenes of Sexual activity or sexual violence

·         discriminatory language and behaviour

·         Frequent strong language

The difference between this and a 18 and a 15 is:

·         Very strong violence cannot be shown

·         Sexual activity or violence

·         Scenes of Horror or violence.

Letter to Plan B

To Plan B

We would like you to visit our school as we are studying the film that you made as part of our media exam preparation.We started off by watching the film , we have since researched how you promoted it and the affect it had on people. It would be really useful for you to visit our school which has 30% free school meals and is in Greenford.

I hope to hear back soon,
Mohamed Omar

Exam Questions

Media Representations: How is age/gender and ethnicity represented in the video?

I think that the representation of youth in this music video is exaggerated and there is a negative representation of young people in this video. All young people are represented in a negative way in order for Plan B to show this lifestyle. There is also an elderly couple in this video, who is being robbed. This could be an example of Plan B showing the elderly as innocent and not a significant part of society. Furthermore, Plan B uses this negative representation to help him get his point across.  In this video there is a clip of a community centre being closed down. The next shot is of a group of youths doing bad things. The artist has used a negative representation in order for him to suggest that these young people have nothing to do.

The music artist also uses a negative representation of council estates. He uses this stereotype to suggest to people that it is easier for people to get caught up in crime. There are many shots of the derelict estates and many drug dealers in the Estate. This could relate to Perkins theory about stereotypes being based on truth, as somebody who grew up on a council estate is more likely to be involved in crime. Perhaps the artist is suggesting that people in power should invest in council houses and ensure that these people feel part of society.

In this video their also is a negative representation of all the ethnicities within the video. There is a numerous ethnicity who have been included in the video. I think that Plan B is trying to see how easy it is to stereotype people in society. In addition, he was trying to say that people in power generalise these people, they don’t care about the ethnicity of these people or their story. By including all of these ethnicities it suggests that Plan B thinks that generalising these people is dangerous. This could relate Medhurst theory that stereotypes could be a shorthand to make decisions. The usage of stereotypes to this audience allows people to stereotype them easier, or allow them to justify their prejudices.

Media Audiences- Who does this text appeal to/ Why?

I think that the music video appeals to Plan B usual target audience, 15-35 year old. These people would’ve grown up or knew people in the social under-class.This video would also appeal to the  C1, C2, D, E as the D and E demographic  range  I think that his target audience are young and in education. This show would appeal to the Reformer Psychographic range as they would be the most concerned group and eager for change in the world. I think that this would appeal to an older age as this is very factual and it is talking about a social issue. In addition, protest songs are usually listened to by an older audience. In addition, I think that Plan B would also like to appeal to the mainstream group. This music video would only be successful if it did appeal to the mainstreamers.

In addition, I think that this music video also appeals to people who are interest or want reform in the world and are looking out for a hero to do this. This video highlights some of the issues that social underclass are having, it highlights them and places it on a broad scale. For example, the stereotype that people have of people who live in council estates and the lack of funding that these people face. These issues are broad and many people think that people in power aren’t doing enough. As the artist has highlighted some of these issues he has expanded the amount of people that he is targeting.

Media Institutions-In what way is the video typical of music videos and what values does it promote?

This music video is typical and it has all of the key conventions that you would associate with this genre, which could be either Rap or grime. This music video starts off with the warning stating it has explicit genre. This is an important as people who don’t like explicit genre. It than has a series of establishing shots and long shots. This helps to set the scene of the music video with the fumes in the background being dark and images being negative. This is common protest song to slightly hint at what would happen next.

Most of this video is shot in a unused car park in the heart of an estate. This setting is important for this genre as they should choose a setting that is dark and it shouldn’t be shot in a studio. If this music video was shot in a studio, it would lose must of the impact it has on the audience. It is important for this Genre to show real places and real people and their struggles.  Having a unused car park as a setting allows the element of realism, it also uses low key lighting which adds to the effect of the video. In addition, this music video could also promote inequality in a sarcastic manner. By using a car park, whist other rapper might have studios could suggest that protest rappers are unequal due to them talking about real issues. The use of car-park adds realism to the music video and it allows it to appeal greater to people.

The editing of this music video and the variety of shots that they use allow for the artist to create a very edgy feel. This adds the authenticity of the music video. The use of fast-paced editing is common in this genre. It allows the viewer of this music video to be on edge and this allows the artist to create this unique feel. I think that this was done to resemble an estate life could be like; the speed of editing could resemble how fast things change, the combination of violence and suggestions of it, how angry people could be. In addition, thing that is common in this genre is to have loads of violence. This allows people to fulfil their expectations and it agrees with the stereotypes that many people have. In addition, the amount of violence that is in this music video could also suggest that placing many people in council houses is dangerous.