Research

Research

Some girls-

Some girls are a light- hearted programmed that is on BB3. Its target audience is similar to the one referred to in the mark scheme, 19-35. The show has 4 main characters that all have different interests. For instance, Viva has an interest in signing. All of the girls unite all to play a sport that they all love football. There are four main Leads in this show Viva (Adelayo Adebayo) who is an intelligent, driven person who aspires to go to university and avoid getting pregnant at a young age. Her voice is the wise one in the show. Viva lives with her father Rob (Colin Salmon) and his frustrating spouse Anna (Dolly Wells). There is also the aggressive Hollie (Natasha Jones) and the dim Amber (Alice Feltgate) and the sarcastic geeky Saz (Mandeep Dhilion)

This programed is a light- hearted show and the use humor to go get the narrative across or a theme. The girls are all different Ethnicity and are examples types of stereotypes. For example, Saz the Asian girl who is obsessed with mathematics could be a stereotype. Her character was created so that It could appeal to people and show that somebody else is going through their struggle. The show also has another group of females who are more attractive and more popular. These girls could’ve also have been created as an example of a stereotype. However, the more attractive females have struggles when attracting a boy meanwhile the main characters don’t. This subverts from the viewer’s expectation as they would be expecting the more popular crew to attract more boys.

The mise-en- scene of the people is based around school uniform and the setting of the show is at a school. The main characters do their school uniform well and are generally dressed well. Meanwhile the other attractive females are dressed with some buttons on done and a lot more make-up. In addition, males in this show are usually wearing tight-fit clothing and outfits that complement their metrosexual build. The extras of this show are dressed in full school uniform. The outfits are used to help people distinguish the characters with the help of stereotypes. For example, the nerdy type character would be dressed in full uniform, whist the Athletic type character or the attractive one would be dressed in a more designed outfit.

The Opening Sequence is about the 4 main characters journey to school. The Introduce the characters with a series of fast- paced shots and cuts. They all have an even amount to introduce themselves. They all give away a little about their character. For instance, the last person to be introduced has their eyes on their watch. That could suggest to the reader that see is the smart, wise person in the group. In addition, Viva the characters at the beginning lack of reaction when being grabbed could suggest she is the authorize member in the group. Also ambers jump at their start could suggest to the character violent nature. Ambers walk could also illustrate her dim character.

The Music in the Background is also an example of a light – hearted feel of the show. The uplifting feel of the music helps to set the feel of the show. For example, the opening sequence of the show has this music playing and a brief introduction of the show. Alongside, the quirky, amateurish logo that has some girls on it makes it affective. The theme tune in general was extremely affective as it was played Beginnicsssng, Middle and End of the show, or after any major event.   

Overall, Some girls was almost written to replicate the male Alternative The Inbetweeners. It is clear that the writer based some plots around The Inbetweeners. The clear difference between the two is that Teenage Females lives are harder and far more complicated.

Youngers

Youngers is an E4 show that was on earlier in the year. The plot of Youngers is about two boys one rapper and one producer who want to make it big in the music industry. The producer is quiet and shy in his thoughts; whist the other character is loud and outspoken in his thoughts. They both have an interest in this female character and both desire her. One of them is doing well in school and the other one has to have a job with his dad because he isn’t doing well in school.  

The show starts when Jay and Yemi are recording in his bedroom. The show starts by kissing his chain and starts rapping. Most of the shots in this sequence are close ups. Everything stops when Yemi’s mother walks in and tells Yemi to stop. Jay refuses and persuades Yemi to continue against his mother’s orders. Jay is clearly the leader in the group and very persuasive. His cheeky smile illustrates smile. Jay is the commanding person in this friendship he is the leader and has the traits of a Suceeder. Meanwhile, Yemi the other character is far quieter and grounded person, I think he has the traits of a reformer. 

The next group of shots is when the main events of the show is revealed. A talent show. This has establishing shots in the entire sequence of the estate that the group is located. One of the shots is pointed towards central London showing the shard. This shot is interesting because of the radio that is over it. “A chance to get out the ends and make it big” with central London over it makes it effective. When Jay hears about the competition he is in another girl’s house. This again shows that he has the traits of a succeededer. However, it is soon clear that he is cheating and cannot settle for one female. This is shown when his other girl “Jodie” calls on the phone.            

Yemis character is also interesting because his and jays relationship is damaging for him. Yemi is very intelligent and is under pressure to succeed from his family. Meanwhile, jay who has failed almost everything is clearly not on the same level intellectually as Jay. When Jays father approaches him it is clear that Jay is resigned to fail. His character appeal to a different kind of person. His character is the most relatable to people because almost everything has happened to him. His charisma and personality allows him to be naïve and enter bad situations. His struggles with females family members, wants to succeed and is unrealistic in his aims. All of these elements allow people to relate to his character. He is the brains and musical knowledge allows jay to be successful. Jay thinks he is the talented member of the group however, it soon emerges that Yemi is the truly talented member. Furthermore, Yemi character is subverts from our expectations as he isn’t violent or anyway associated with crime. He is a hard-working talented man.

The show also includes people from the YouTube hit “mandem on the wall”. They have a brief came on every show   they make. They have 3 different characters and relate well.  What interest me is how they all inter-link well and the way that affects the reader.  They all same to be in-sync with each- others joke and I want to know if that is good script or good acting. I think that it is important for us to include this in our production. Therefore, ensure that the script is written well and the acting is good aswell.

My Music

My music is a show that is on YouTube. It is about a series about music and demonstrates a new type of sitcom. They show many different types of music in this show and they all link well. The different characters represent different genres in the world. It is one of the most popular YouTube shows on television.

In addition, my music seems to incorporate many different genres effectively. As the basis of our idea is around music. They seem to effectively include all genres .Even ones that don’t otherwise seem to incorporate opposite types of genre. The show seems to be well-structed and organized and even the jokes inside this are organized and generally funny. The show also seems to use stereotypes well to generate humor. For example, the blonde women is seen as people as cheesy and naïve to real things. In addition, the Chinese women was presented as childish and easily impressed that again is a good use of a stereotype. However, the element of realism allows them to hide the use of stereotypes. This also makes it easier for us to make judgements about the characters quicker as the episodes are very small.

Another feature that interests me about this show is the way it seems so structured but yet so funny. The person that owns the business established this channel. He talks in a way that is clear; however some people could think that this is sarcastic. The script also seems to be well-written. That is something that I hope that I would be able to do. In addition, the mise-en-scene that they've used also seems to of helped the audience find out more about the character. They added to this by confirming the audience thoughts with the bar below. The outfits again could've been used as shorthand for the audience to make decisions about the character.
Arrested Development 
The last show that I've chosen to analyse is arrested development. I wanted to look at this as we hope to make our show similar to this. The way it's filmed as almost like a documentary but the content inside this is mocking it. We hope to film our show like this, the sound also adds to the humour that the stereotype. The show generates humour by awkwardness and good editing.

I think they make the show like this from the way it is shot. Most of the shots look like they've been done using a handheld camera. The way they use POV shots is also interesting, This is effective in adding this amateurish feel. The selection of shots in general is very good and I think that it is the type of shots that make the show have it's amerture feel. Furthermore, the show also combines the shot list well with music. In the trailer alone they have many different types of music. This also generates humour aswell. This I think is an example of non-dietetic sound. This tells me that we must consider the audio well as it would contribute well to the success of the show.

The Big Bang Theory

The Big Bang theory is an American sitcom that comes from America. It is one of the most popular imports from America. This and scrubs have both been a major hit here and in the US. The sitcom uses stereotypes to help generate humour, combined with the witty geeky humor. The show also uses a simple plot. 2 geeky guys have 1 attractive female move in as a female. The two geeker characters are both extremely intelligent. However, they have struggles meeting people and being a ordinary Human being. If there is such a thing. In addition, all of those characters appeal to different types of people. They range from a shy character (Kunal Nayyar) to the more delusional character (Simon Helgberg). That is another feature that has helped them to become one of the most successful characters in the show.

The ways that the big bang theory seems to combine the diverse characters well.  As we would be discussing music in our show and different genres of music. They seem to combine stereotypes with good acting to generate this humor. The script is well-written and this seems to be common with shows like this. 

Audience Research

E4 is owned by the bigger group channel 4. E4 is one of the most channels on TV and it has successfully launched major hits like Skins, the inbetweeners and Misfits. E4 has many Facebook appreciation groups and has a target audience that is made of 16- 35 year olds. It has an eccentric and witty persona and strong branding make it a massive talking point for its target audience .Their say on their  “Through research, we know that E4 viewers are predominantly young and upmarket, also fashion conscious, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources. They are also likely to be opinion formers and more likely to talk about brands and convince them to try them out”. That is what E4 think is their target audience and I agree.E4 and E4+1 reach over 8.9m, with 52% of viewers 16-34.

BBC THREE is the BBC attempted of appealing to the 16-35 year old age range. It was previously called BBC choice but it was renamed in 2003.This channel starts at 7.00pm as it shares bandwidth with CBBC, the children channel for the BBC. On average BBC 3 reaches 9 million people weekly and over 70% of content on this channel is original. It has many different types of shows like animation, factual, documentary and comedy. With its successes being Bad education, Bluestone 42, Russell Howard’s good news It also has its 60 second news that comes on every hour. These channel viewers are predominantly young, fashionable, and sociable and they use social networks a lot. They consume TV more for entertainment but they consume media that suits them. They desire a humorous show and would want one that they could relate to.  The channels remit is “the remit of BBC three is to bring younger audience to high quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent .The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience. The channels target audience is 16-34 year olds”. 

Focus Group

Our focus group involved a detailed example of our idea. We said what we would like our idea to be about. We told people the location, themes and rough idea of the times. We asked them to help us with the structure and the timing of the show. We thought that from the focus group we should have 3 main characters, 2 male and male characters. One member of the focus group said that it could be tough to have 3 main characters and show it equally. That question made us think about ways we could simplify. Another member of the focus group questioned if the music we should use different type of music and be successful in doing so. An idea that came from the focus group was that we should have the opening sequence as one shot. This shot would have all of the main character doing their own musical things as one shot. We are still thinking if we should do this because it would be tough to film. A common question that occurred was the themes of the shows that we would choose. We originally wanted to record we thought would appeal to the widest audience and that would be the three most popular genres. But a point that was frequently asked was the genres we chose. If we chose many genres we would end up appealing to hardly anybody but if we are selective we would only appeal to a small audience.   Another question that is frequently asked was about the content in the opening sequence and what it could include or should include.

What we learned from the focus group is that we should think about the content of the opening sequence and what it should include. The way we should film this whether it should be all in one shot or we should make it into many shots. If we should do original music and if that should be effective and the best thing to do and consider if the amount of editing that should require. Another key point that was raised was the themes of the shows that we would be filming.
Audience We hope to Target:
We hope to target the ABC1-D demographic range. We want people who are technologically advanced and spend a lot of money on technologically They would be fashion conscious and be Young and Upmarket and sociable. They would be the Main streamers and the Aspirer of the world. Their age range would be between 16-35. A person who would watch this might also enjoy: My music, The big bang theory, Scrubs and Youngers. They would be watching this kind of show for Entertainment and to develop personal realasionships.

Representations

Media Theorys

Hypodermic model- Daily Mail- Video Games

This article argues that Video games are a bad thing for teenagers. The theory says that people who play these games for longer than 30 minutes would be aggressive for the next 3 days. This article is appropriate for The Daily Mails audience who don’t like new things and are very right- wing. However, this article uses a somewhat flawed theory which doesn’t answer the key questions. For instance, it didn’t take people pre-existing emotional concerns in to consideration. The article even states that playing video games have a long-term affect. However, this doesn’t take peoples pre-existing problems in to consideration.

This article relates to the hyper-dermic theory because the Daily mail is feeding people an idea that the hyper-dermic model would argue that the audience is helpless to resist. Therefore, they would automatically think that this is true and video games are harmful

Two- step- flow- Jamal Edwards

Jamal Edwards could be an example of and the two- step model as he is opinion generator. He is a young boy from the estate come millionaire. He could be an example of somebody who could represent the many people on estates. Jamal Edwards is a trend setter aswell because many people want to be like him.

This article Relates to the two step flow model as Jamal Edwards rise to fame is something people want to aspire to. The Rap Culture is about getting rich quick or getting fame Quick. Jamal Edwards has done both, therefore people would want to aspire to be like him and would consequently respect his opinion.

Dependency Theory

What Do I primarily use the Media for?

I Think I mostly use the media for information about what is going on in the world. To keep myself up-to date about my interests and release dates. I use it to inform myself about sports and my other interests. I would also say I use it for Entertainment in the breaks from school however, I think I use it for information more as I find it more useful.

To What Extent to you think people Dependant to the Media?

Personally, I think that I’m not dependant to the media. I use it when I want to use It and if I don’t use it I could find out things in another way. Generally, I think that many people are dependant and an example of this could be social media. For instance, people that frequently post tweets are dependant to twitter. I think technology is to blame for people’s new found addiction.

Has the dependence changed during last 10 years?

I think it has for the worst. As technology advances it enables people to use their mobile phones and tablets to access media. In addition, 10 years ago 3g was in its early stages and wasn’t available to people. Now 3G is widely available therefore it makes it easier for people to access media.

Users and Gratifications

This theory suggests that people use media to fulfil their own needs and ambitions and that it caters for people 4 basic needs: Diversion, Personal relationships, Personal identity and Surveillance. Diversion caters for people who need an escape from their lives. Personal Identity is for people who use the media to gain knowledge about them .Personal Relationships is for enables people to interact with other humans. Surveillance is for people who use the media to find out about their surroundings and what’s’ going on.

Surveillance

BBC news could be an example for people who want to find out about their surroundings. It offers them a chance to feel up-to-date with the UK and their Local area.

 

Diversion 

People would use magazines like heat as a diversion to their own lives. They would enjoy reading about other peoples lives as it would distract them from their lives.

Personal Relationships:

Skype would be an example of something that enables people to interact with others. They could speak to anybody over this platform therefore developing their relationships.

Personal Identity: 

A show like Waterloo road would enable people to represent what they feel their like, show their struggles to everybody.

LR:Preliminary Exercise

From my Preliminary exercise we found out what I Should avoid doing in the actual task. Firstly, I would ensure that the camera is still throughout the actual task.We would re-shoot the scene several times to ensure that we Could edit out what jerked.Another thing that I learned is that we should also view the task many times and see if everything fits.We also improve the timing of each shot is important because if the timing is wrong the audience will think it's amateur if the timing is bad.   

                                                      

Brand Appeal

Succeeder brand: Mercedes:

This Kind of car is a status symbol and it shows weath. This car is something that shows accomplishment and success. Mainstreamer Brand: Tesco Tesco is without doubt a mainstream brand.Tesco has the scale to be a mainstream. Tesco is part of many people everyday lives.

Reformer Brand: HTC A Reformer is for somebody who want to do things differently.They like being different from society. Therefore they would'nt buy things that everybody else buys.

Aspirer:Louis Vuttion Louis Vuttion is aimed at people who have money to buy things. Most of their products are pricey and usually something to aspire to.

< Struggler: Vodka A person who is stuggler goal is to simply survive. They don't usually work and tend to have nothing to look forward to. Therefore, Alcohol would appeal to them greatly because it would give them a feeling of enjoyment and cater for the escape need. Explorer: Visit Cornwall Explorers are people who like to try new things and do things first.They're core puporse in life is to discover new things.Therefore, they would usually be the group that goes on holiday the most. Resigned Brand:ALDI A person who is resigned would usually look for value for money.Iceland would demonstrate value for money.They usually have been going to Iceland for a long time.

Aspirer Brands

10 Brands that appeal to an aspirer:

• Apple products: Mac-book,phones, tablets 
• Tesco 
• Ferrari 
• Bentleys 
• Gucci 
• Prada 
• Waitrose 
• Piz Tanning products
• Avon 
• Saville Row Suits
• Canon SLRs

Reformers Analysis

WWW: Good presentation style, Good content within.Most elements was done well


 EBI: Newspapers didn't work well, Chose more conservative minded newspapers

Link: https://drive.google.com/file/d/0B-fDppd3wQmSdGlNTUd5bzBNcjQ/edit?usp=sharing

Grade: A-

Preliiminary Exercise AS Media

WWW: Most of the shots we used had a good length to them. The camera seemed to have a good grip thoughtout the task. The panning shot on the first scene was done really well. Similarly, the fade in the opening sequence was also done well. There was a wide variety of shot used and almost always something in the foreground that could interest. For instance, in the background in the thumbnail there is a water bottle that was done deliberately the eye-levels fit really well and seemed like an actual conversation. The Shot- reverse shot was done really well and the timing was ideal. The pace of the shots was fast, however it did continue fast therefore it was continuity in the task. The range of shots that were used did seem to find in well, however there were some shots that don’t work aswell, like the high angle shot. The first scene of the character walking fast was done to show how emotionless the character is, considering he has just killed somebody. In this shot, you could also hear the footsteps of the character without actually seeing him. If this was done well it could've created tension for the audience watching this. That was an example of a sound bridge. Furthermore, the dialogue in this was really good. The sound of the voices seemed to be really clear and added to the tension. Generally, I think that the acting in this preliminary exercise helped to add a lot to the general feel of the video.

EBI:  The sound of the shots differed a lot. When the establishing shot was used the sound changed a lot. The establishing shot in my opinion was the only shot that didn't really fit in well. It seemed to be unnecessary. I thought it added a scene at the time of making this. The pause at the start of the scene could also of been seen by many people as to long. The pace of my walk could also have been seen as to fast. If this was done again I would slow down and behave generally calmer and I would consider the pace of walking in the exercise later. Their also seems to be a long pause when the character is sitting down. Therefore, that also could've ruined the flow of the exercise. Again I would consider this if I had to do this again. In addition, when the hands are being slammed the shot should be a few seconds shorter. The slamming of the table shot seemed to go on for a little bit longer. That again could affect the general pace of the shot. Perhaps, the audio of the shot could be done a little longer and create a new sound bridge. This would show the calmness of the other character who would seem like he doesn't care about the other persons emotions. We also broke the 180 rule when the shot –reverse shot was on. Overall, I think that this task was done well.

Costa - Gillian Dyer

The Costa brand aims to offer their customers more than just coffee, they want an experience. Costa train their staff to be happy and always have a smile on their faces.The Costa brand aims to act like the local cafe, small number of staff and recognizable faces.
More than just a coffee it is an experience
Premium

British Airways- Gillian Dyer

British Airways is the British national airline.Therefore British  values would form a lot of their identity. The customers want to feel at home when their flying and want a British experience during the flight.This makes the reliability and reassurance their key factors. Even International flights are looking for a experience that is reliable but reassuring
Reliably and British values are the key for British airways
Reliable

Young and Rubicam 4YS

Main Priority: Status

Characterisation: Aspirer

You are a person of strong ambition and aspiration to succeed, with big ideas and plans for the future. You strive to excel and be recognised for who and what you are.

You care a lot about others’ opinions, and being aware that others judge you by the way you look, you pay a lot of attention to your personal appearance. With excellent social instincts and ability to please, together with a desire for attention, admiration and applause, you make an special effort to be noticed.

Your creativity is expressed in appreciation of beautiful things, comfort, luxury and elegance, and maybe a self-indulgent, extravagant tendency, dreaming of fantastic, exotic faraway places and lifestyles.

You create your own image and persona, imaginative and complex. You are attracted to charisma, sparkle and shine – glittering occasions, people and places. Fashionable and trendy, but also fun and friendly. Dreams do come true! 

Main Priority: Enlightenment Characterisation: Reformer Independence is your way, you make up your own mind and, ideally, manage your own time. In every way you need room to stretch and grow and move about. Freedom is not just an ideal. It’s a basic necessity. All rigid restrictions are irksome to you, be they hierarchies and bureaucracies, accepted ideas, roles, rules and routines – or tight collars and small windows. Luckily you are sufficiently inventive and versatile to overcome these restrictions and find the freedoms that you need. What about those who are powerless to do so ? You may feel yourself drawn to active involvement on their behalf - your search for enlightenment naturally includes the desire to set the whole world free. More than others you are aware of personality in the world around you, which connects with a feeling for relationships ... for instance of colours, shapes, or tastes. The result is a very personal expression, whether it happens in the kitchen, the garden, at work or at play. Generally open to experience., you are attracted to intelligence, to people and things that exhibit unique, authentic and unexpected facets.

BMW brand values -Gillian Dyer

BMW is a German car manufacturer who prides themselves on offer quality, precision,elegant class to a more refined audience. BMW line of appeal could be " rich, successful lifestyles" as I think that most people would want drive a BMW due to it being a status symbol.
A example of elite German engineering for an refined audience
Precision
Some BMW vehicles:

Apple Brand- Gillian Dyer

The Apple brand is based around simplicity, innovation and ease of use in all of their product ranges. They aim to make people enjoy their products and their ease of use of products. Their Line of appeal could be "Dreams and Fantasy" or "Successfulness". This could be shown as apple products are extremely desirable but extremely pricey and a successful person is likely to own an apple product.

Apple is a brand that combines quality with ease-of -use.

Simple
Here are some Examples of Apples Simplicity:

Nike Brand Values

Nike brand is based around top athletes and figures promoting elite promoting elite products.Nike sell a feeling of what it's like to use their products to attract an audience.They use motivational stories,elite athletes and spokespeople,creating an emotional connection with the audience.
The Nike Brand offers is about offering elite products to people
Elite                                                                                                              

For example, Tiger Woods- Elite Athlete  
Oscar Pistorius- Emotional Story


England Matters - Inspirational

Parallel and Contrapuntal Sound Feedback

https://drive.google.com/file/d/0B-fDppd3wQmSNGppeXB2aVRJNFE/edit?usp=sharing

WWW:

•  Parallel shots fit in well
• The Majority of the images I chose fit in well with the music.With the TV and Phone being more questionable?
• The Contrapuntal Images work well , they create the shock that is required.
• Death and Funerals are not in anyway associated with Pop Music  

    EBI:

•  Are the TV and Phone the Best Images
• Should've spend more time on the layout of the images.Some of them were above each-other.
• Possibly use a different software if you do this in the future/ Improve the Layout of your images 

Fantasy stories

Vladimir Propp-The seven spheres of action:

The Villain: The Vengeful boyfriend who thinks he should marry the princess and be with her forever    

The Donor: The father informs his son that the villain is about to attack

The Helper: The princess brother punches the villain.

The Princess – She’s getting all of the attention because she is going to have a wedding, she flirts with the villain.

The Dispatcher- The father finds out about the princess behaviour and tells her future husband.

The Hero-The husband delivers a speech on how he would always be there for his wife, they get married and live happily ever after.

Roland Barthes

Enigma Code: Will the princess chose the villain instead of her husband to be? .This is an enigma code because the audience wouldn’t find out the answer until the end.

Action Codes: there aren’t any action codes in this as they’re no fights or arguments.

Multi- Strand Narrative- There is only one narrative that is over the whole episode or film.

Linear Pattern- This story does follow chronological order as there is a beginning, middle and end.

Equilibrium-

Everything is fine as everybody is getting ready for the princess wedding and everybody is happy. The family are all on a table

Disequilibrium-

The brother finds out about the villains plot and decides to intervene. This made everybody worried about the brother.

New Equilibrium- The son punches the villain, the villain back off and looks for a new women in his life. The princess gets married and continues her life.

Stuart Hall's theory of encoding /decoding 

The theory states that audiences of the media would interpret messages in different ways depending on their culture,economic standing and religion.The theory states that the media is viewed in 3 different ways:

Dominant- What most people would think 

Negotiated- People that would view both sides

Oppositional - Disagrees with the general opinion.

Dominant Reading: A group of Muslim extremists who want to rule the world and should be stopped.

Negotiated Reading: A group of extremists who are committing crimes due to them not having money.

Oppositional Reading: A group who want to instill Muslim beliefs in a Muslim country whats wrong with that?

 .

Trailer Analysis

Fast and Furious 6 Trailer analysis

The first couple of shots in this trailer are classic of the fast and furious franchise Fast cars and good-looking females in ridiculous outfits. They used close-ups of the females and the cars. This creates a calm scene and makes the audience feel happy that there would be another film in this franchise. The shots are very short and snappy, which again is typical of the action-thriller genre. Most of the sound you could hear is of an engine gearing up for a race. The numerous close ups and snappy scenes helps build up tension amongst the audience who’d be anticipating something going wrong. Thought this trailer they are numerous close ups of all of the things you would associate with the action-thriller genre.

The fast editing stops when Dwayne Johnson’s voice-over starts and the issue of the films begins. The dialogue almost seems like the person he’s addressing has no choice. The clarity of the voice-over which seems so confident could suggest that what the FBI agent is offering could be beneficial for both parties. The Scenes accompanying the voice-over is of another group of drivers who seem to be more dangerous. This is the exact opposite to the other films in the franchise which had the main group causing the carnage. The lighting of the scene with the driver who speeds off and blows up the building is interesting. The lighting of this shot could connote a dark, evil character the manner he left the building could suggest that he’s reliant on speed to get away from the criminals.

 Toward the ends of the trailer the film-makers leave the audience with an enigma because the viewers of the trailer would want to know what happens with the plane. The pace and the words in the music in the background could suggest that something is going to happen to one of the characters. The incorporation of the females fighting could’ve been done to broaden fast and furious audience to a female audience. The clothing becomes tighter towards the end which could suggest that the people are ready for a fight.

Flim Noir

Film noir is a genre based around investigations and mystery. Film noir was a big around the 1950's and they usually had similar types of characters:the tough detective,the attractive violent female and the respected villain who's surrounded by gun-holding thugs.This genres visual style is based around, deep-focus shots, high contrast lighting and distorted camera angles. Film noir has recently been adopted by the gaming industry with blockbuster releases like: La Noire and the Mafia series. According to Wikipedia which states that film noir originated in Germany

Lighting

This image uses key lighting to illuminate the cat’s whiskers. It also has a light at the back to show something that looks like a cage or a cell. The use of the lighting at the front could so that the person who took the image wanted the viewer to feel guilty for this cat, perhaps even suggesting innocents. Furthermore, the use of the backlight could also suggest violence and abuse.

                                  

Advert Analysis 

Colour-The colour in the background is dark and it looks like it’s raining. The main image is of David Beckham sporting a very metro-sexual tanned complexion.

Framing- The photography does place David Beckham right In the middle by doing this they’ve used the rule of thirds. The framing could also suggest that the star selling the perfume is more important than the product itself.

Pose- The facial expression of David Beckham is a rather intense one. His eyes look like the primed to do something, perhaps attract a female. This could suggest that if somebody uses this perfume he could be more attractive.

Subject Matter- This is a photograph of David Beckham, a retired footballer and ones who seems to have established himself as a global icon for his metro-sexual look.  

Type of Shot- I think this shot is a close-up; I think this because David Beckham eyes are in the shot. The way you could see the facial hair of David Beckham makes the audience feel that he’s ordinary guy.

Lighting- The lighting of the shot is natural; it looks like it is raining. The mood the lighting sets is tense and edgy .It seems like something is going to happen if somebody purchases this perfume.

Composition- The photo is made out of 3 images. The main focus is on David Beckham. The positioning of the actual product is rather interesting because if a company is going to sell a perfume, then shouldn't the perfume be in the focus or is the star selling the perfume? However, the advert has used the rule of thirds to position the perfume

Setting- The photograph look like it’s taken in a studio and the photographs background was artificially created.

Size- The size of the photograph is greater than the product itself. This could point towards the star being more important than the fragrance.

Film lighting

The use of lighting on this clip is used to create a sense of tension.The low-key lighting is used to increase tension and suspense amongst the audience. The colour used is dark blue which could connote evil and danger.The light seems to be coming from the top, which could suggest that something extra-teristial  might be doing something like this.             http://www.youtube.com/watch?v=Mpvv9sNOPng                                                      

Apple promotional video

I Phone 5c

The video is very simplistic and this was done to resemble the phone design and function .The Voice-over is very spaced out –it’s almost like somebody in love with their phone and wants the audience to feel the same. The American voice towards the end of the video says what a promotional video should say and this adds legitimacy to the video. The background is white; this could've been done because the company would want the audience to focus on the phone. Also the way the phone was spinning it was almost like a prize in arcade or something that you should desire and buy because It makes you cooler.