Brand Appeal

Succeeder brand: Mercedes:

This Kind of car is a status symbol and it shows weath. This car is something that shows accomplishment and success. Mainstreamer Brand: Tesco Tesco is without doubt a mainstream brand.Tesco has the scale to be a mainstream. Tesco is part of many people everyday lives.

Reformer Brand: HTC A Reformer is for somebody who want to do things differently.They like being different from society. Therefore they would'nt buy things that everybody else buys.

Aspirer:Louis Vuttion Louis Vuttion is aimed at people who have money to buy things. Most of their products are pricey and usually something to aspire to.

< Struggler: Vodka A person who is stuggler goal is to simply survive. They don't usually work and tend to have nothing to look forward to. Therefore, Alcohol would appeal to them greatly because it would give them a feeling of enjoyment and cater for the escape need. Explorer: Visit Cornwall Explorers are people who like to try new things and do things first.They're core puporse in life is to discover new things.Therefore, they would usually be the group that goes on holiday the most. Resigned Brand:ALDI A person who is resigned would usually look for value for money.Iceland would demonstrate value for money.They usually have been going to Iceland for a long time.