Apple Brand- Gillian Dyer

The Apple brand is based around simplicity, innovation and ease of use in all of their product ranges. They aim to make people enjoy their products and their ease of use of products. Their Line of appeal could be "Dreams and Fantasy" or "Successfulness". This could be shown as apple products are extremely desirable but extremely pricey and a successful person is likely to own an apple product.

Apple is a brand that combines quality with ease-of -use.

Simple
Here are some Examples of Apples Simplicity: