Brand Appeal

Succeeder brand: Mercedes:

This Kind of car is a status symbol and it shows weath. This car is something that shows accomplishment and success. Mainstreamer Brand: Tesco Tesco is without doubt a mainstream brand.Tesco has the scale to be a mainstream. Tesco is part of many people everyday lives.

Reformer Brand: HTC A Reformer is for somebody who want to do things differently.They like being different from society. Therefore they would'nt buy things that everybody else buys.

Aspirer:Louis Vuttion Louis Vuttion is aimed at people who have money to buy things. Most of their products are pricey and usually something to aspire to.

< Struggler: Vodka A person who is stuggler goal is to simply survive. They don't usually work and tend to have nothing to look forward to. Therefore, Alcohol would appeal to them greatly because it would give them a feeling of enjoyment and cater for the escape need. Explorer: Visit Cornwall Explorers are people who like to try new things and do things first.They're core puporse in life is to discover new things.Therefore, they would usually be the group that goes on holiday the most. Resigned Brand:ALDI A person who is resigned would usually look for value for money.Iceland would demonstrate value for money.They usually have been going to Iceland for a long time.

Aspirer Brands

10 Brands that appeal to an aspirer:

• Apple products: Mac-book,phones, tablets 
• Tesco 
• Ferrari 
• Bentleys 
• Gucci 
• Prada 
• Waitrose 
• Piz Tanning products
• Avon 
• Saville Row Suits
• Canon SLRs

Reformers Analysis

WWW: Good presentation style, Good content within.Most elements was done well


 EBI: Newspapers didn't work well, Chose more conservative minded newspapers

Link: https://drive.google.com/file/d/0B-fDppd3wQmSdGlNTUd5bzBNcjQ/edit?usp=sharing

Grade: A-

Preliiminary Exercise AS Media

WWW: Most of the shots we used had a good length to them. The camera seemed to have a good grip thoughtout the task. The panning shot on the first scene was done really well. Similarly, the fade in the opening sequence was also done well. There was a wide variety of shot used and almost always something in the foreground that could interest. For instance, in the background in the thumbnail there is a water bottle that was done deliberately the eye-levels fit really well and seemed like an actual conversation. The Shot- reverse shot was done really well and the timing was ideal. The pace of the shots was fast, however it did continue fast therefore it was continuity in the task. The range of shots that were used did seem to find in well, however there were some shots that don’t work aswell, like the high angle shot. The first scene of the character walking fast was done to show how emotionless the character is, considering he has just killed somebody. In this shot, you could also hear the footsteps of the character without actually seeing him. If this was done well it could've created tension for the audience watching this. That was an example of a sound bridge. Furthermore, the dialogue in this was really good. The sound of the voices seemed to be really clear and added to the tension. Generally, I think that the acting in this preliminary exercise helped to add a lot to the general feel of the video.

EBI:  The sound of the shots differed a lot. When the establishing shot was used the sound changed a lot. The establishing shot in my opinion was the only shot that didn't really fit in well. It seemed to be unnecessary. I thought it added a scene at the time of making this. The pause at the start of the scene could also of been seen by many people as to long. The pace of my walk could also have been seen as to fast. If this was done again I would slow down and behave generally calmer and I would consider the pace of walking in the exercise later. Their also seems to be a long pause when the character is sitting down. Therefore, that also could've ruined the flow of the exercise. Again I would consider this if I had to do this again. In addition, when the hands are being slammed the shot should be a few seconds shorter. The slamming of the table shot seemed to go on for a little bit longer. That again could affect the general pace of the shot. Perhaps, the audio of the shot could be done a little longer and create a new sound bridge. This would show the calmness of the other character who would seem like he doesn't care about the other persons emotions. We also broke the 180 rule when the shot –reverse shot was on. Overall, I think that this task was done well.

Costa - Gillian Dyer

The Costa brand aims to offer their customers more than just coffee, they want an experience. Costa train their staff to be happy and always have a smile on their faces.The Costa brand aims to act like the local cafe, small number of staff and recognizable faces.
More than just a coffee it is an experience
Premium

British Airways- Gillian Dyer

British Airways is the British national airline.Therefore British  values would form a lot of their identity. The customers want to feel at home when their flying and want a British experience during the flight.This makes the reliability and reassurance their key factors. Even International flights are looking for a experience that is reliable but reassuring
Reliably and British values are the key for British airways
Reliable

Young and Rubicam 4YS

Main Priority: Status

Characterisation: Aspirer

You are a person of strong ambition and aspiration to succeed, with big ideas and plans for the future. You strive to excel and be recognised for who and what you are.

You care a lot about others’ opinions, and being aware that others judge you by the way you look, you pay a lot of attention to your personal appearance. With excellent social instincts and ability to please, together with a desire for attention, admiration and applause, you make an special effort to be noticed.

Your creativity is expressed in appreciation of beautiful things, comfort, luxury and elegance, and maybe a self-indulgent, extravagant tendency, dreaming of fantastic, exotic faraway places and lifestyles.

You create your own image and persona, imaginative and complex. You are attracted to charisma, sparkle and shine – glittering occasions, people and places. Fashionable and trendy, but also fun and friendly. Dreams do come true! 

Main Priority: Enlightenment Characterisation: Reformer Independence is your way, you make up your own mind and, ideally, manage your own time. In every way you need room to stretch and grow and move about. Freedom is not just an ideal. It’s a basic necessity. All rigid restrictions are irksome to you, be they hierarchies and bureaucracies, accepted ideas, roles, rules and routines – or tight collars and small windows. Luckily you are sufficiently inventive and versatile to overcome these restrictions and find the freedoms that you need. What about those who are powerless to do so ? You may feel yourself drawn to active involvement on their behalf - your search for enlightenment naturally includes the desire to set the whole world free. More than others you are aware of personality in the world around you, which connects with a feeling for relationships ... for instance of colours, shapes, or tastes. The result is a very personal expression, whether it happens in the kitchen, the garden, at work or at play. Generally open to experience., you are attracted to intelligence, to people and things that exhibit unique, authentic and unexpected facets.

BMW brand values -Gillian Dyer

BMW is a German car manufacturer who prides themselves on offer quality, precision,elegant class to a more refined audience. BMW line of appeal could be " rich, successful lifestyles" as I think that most people would want drive a BMW due to it being a status symbol.
A example of elite German engineering for an refined audience
Precision
Some BMW vehicles:

Apple Brand- Gillian Dyer

The Apple brand is based around simplicity, innovation and ease of use in all of their product ranges. They aim to make people enjoy their products and their ease of use of products. Their Line of appeal could be "Dreams and Fantasy" or "Successfulness". This could be shown as apple products are extremely desirable but extremely pricey and a successful person is likely to own an apple product.

Apple is a brand that combines quality with ease-of -use.

Simple
Here are some Examples of Apples Simplicity:

Nike Brand Values

Nike brand is based around top athletes and figures promoting elite promoting elite products.Nike sell a feeling of what it's like to use their products to attract an audience.They use motivational stories,elite athletes and spokespeople,creating an emotional connection with the audience.
The Nike Brand offers is about offering elite products to people
Elite                                                                                                              

For example, Tiger Woods- Elite Athlete  
Oscar Pistorius- Emotional Story


England Matters - Inspirational