Media- Task 1+ Task 2

Fast and Furious  
E-Media 
The film is promoted through E-media for a variety of Platforms. This film is promoted through peoples individuals twitter accounts. This is done as the stars of this film are well-recognized actors. Below would be an example the stars tweeting about the film, there is also an example of the stars endorsing this product through Instagram.

The film also has an individual webpage and this is also used to promote this film. They use the webpage as an official base for this film. This webpage has links to the Facebook Page and Twitter page. They also have links to the trailer. The webpage also incorporates interactivity with the audience. This is done through several medians. Firstly, the website features a link to twitter. This allows the webpage to see what people are saying about the film. This allows interactivity as the thoughts of the audience are being shown in the webpage. The website also allows globally-recognized people to have their opinion. This people would fit in to the two – step -flow model, as the people chosen are opinion formers. Furthermore, there is also some interaction with the members of cast. Each member of the film has something to say about the film. This has allowed the audience to interact with members of the public. They all say something about their character that they’re acting as. Furthermore, I think that this is one of the few webpages that has incorporated Instagram. This website allowed members of the audience to take pictures of their highly-modified cars and upload them to the site. This has allowed the webpage to gather images of highly- modified vehicles. In addition, they also used YouTube to help them to promote this film and include the audience. They showed when the film was being started, through Vin Diesel submitting a video informing the audience about the start of Fast 6. The FAQ’S were run by members of the cast. This involved the audience submitting their questions to members of the audience submitting questions to their favourite members of cast. I think that this is also an example of interactivity as the audience are being actively involved.

Broadcast Media 

This film was also promoted through Broadcast media. The stars were the people that were promoting the film. I think that members of the cast appeared on popular talk shows in several nations around the world, these included Jonathan Ross and Jay Leno. These are both popular shows that would appeal to the mainstream greatly. These shows have similar target audiences; I think this audience is 15-50. Members of the cast appeal in these talk shows. The stars of the shows are the ones that promote it, with Vin Diesel appearing in both of these shows.  This platform used broadcast to attract the mainstream. They use popular talk shows that help to promote this film, as these audiences would be large and similar to that target audience. Broadcast media also had many different advertisements. These adverts were done after the watershed as there were scenes that weren't appropriate before the watershed. These adverts were useful as a promotional tool, as it increases people’s awareness of fast and furious 6. 

Broadcast media was used as it appeals to the largest group of people. Broadcast media does appeal to the mainstream and this is the target audience of this film. This film was used promoted in prime-time TV, which would share a similar target audience to this film. This was promoted mainly through talk shows and advertisements.

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Radio wasn’t a popular platform for this show; I think this was because that it would be difficult to find a radio station with a similar target audience. Radio in general would appeal to older people. In addition, the target audience of this film wouldn't listen to much radio. I this has resulted in this film not using radio as a means of promotion.

Print

This film was also promoted greatly through the print platform. There was many different articles published that helped the film. There were also reviews from places like fast tomatoes and empire. This also helped the promotion of the film. There were also some articles published about fast and furious. This was inevitable due to the scale of the film. Examples of this:

·         http://www.dailymail.co.uk/tvshowbiz/article-2337495/Fast-And-Furious-6-roars-past-500-million-mark-worldwide-box-office-record-breaking-speed

·         http://www.thesun.co.uk/sol/homepage/video/showbiz/film-trailers/4916359/Fast-Furious-6-Exclusive-clip.html

·          

The size of the film would allow them to receive attention. I think that there could've been a media bias, considering that this film was in London.  I think that the setting also allowed them to receive more attention than they normally would have had.  However, print media is declining as more people would be seeking an e-media alternative. At the time of the release people were still choosing newspapers, this film was shown in some of the most popular newspapers. The print platform is also used to allow people to give their opinions about the film. This is done through reviews of the film. One of the reviews from Owen Williams, who reviews many film that are in this genre like Kick-ass. "No film that includes a Vin Diesel flying head-butt could remotely be called a write-off, and Furious 6, like its predecessors, is a big screen no-brainier that’s objectively terrible but undeniably pleasurable. A reversal from Fast 5, it’s still a gear above all the other sequels. And an end-credits teaser promises much for the future" . 

Task 1-

E- Media-

Fast and Furious 6 webpage both had individual own Facebook page and Twitter page. Exam.These products were also endorsed by the stars individual pages. The Facebook page had some shots of the film and how it was created. They also encourage interactivity by including some competitions and prizes, like meeting the cast. The stars that the film has are used to help to sell the film. For example, Vin diesel and Dwayne Johnson are both globally recognized figures; therefore they’d be able to sell the films. Some of the stars also used sites like Instagram to show the whole cast. This was done at the time of the filming. This allowed the audience to be involved and informed about their film. Instagram allowed the audience to see their film being creating and allow them to see what their cast is doing.  Another aspect of E-Media that was used a lot was YouTube. This platform was used as strong

Print Media-

There was also a series of print media articles that this film has generated. I think that the people mainly publicized the setting of this film. I think that the setting of this film allowed people to be proud of London; therefore people would be more likely to endorse the products. I also think that the size of the film also contributed greatly to the amount of press it received. There was also a series of reviews from sites like empire and rotten tomatoes. Overall, the press that this film received was reflection on the size of the film.  The majority of the attention was positive; I think that the setting of the film played a major part in that.

Changes in Print Media-

Print media is changing quickly, less people are purchasing newspapers. The majority of the media consumption would be done through e-media.  E-Media would have a larger target audience and would be more likely to target young people, which Fast and Furious 6 is targeted at.  Print media is declining and less people are consuming it. For this film and any film to target their full target audience, E-media is the best platform.

Broadcast Media-

This platform was also used to help to promote the film. Some of the stars like Vin diesel and Paul walker both appeared on the poplar talk show host Ellen. The director didn't play a major part in the promotion of the film; the stars were the sole people that sold the film. Furthermore, their also wasn't many radio appearances. I think that this is down to the demographic that this film is planning to target, not using this platform.  The shows that the stars appeared on were large prime time TV, who would appeal to the mainstreamer Psychographic group. Furthermore,  I also think that this film had trailers on  cinemas to also help them to target this demographic.  Overall, I believe that this film mainly used Television to help promote it, the stars were the people who appeared in the shows.  Television has a mass appeal and given the size of this show, I think that as this film is big budget television would help them to attract this audience.  The Key members of the cast were the people that had were in the show

E- Media-

This could be the largest threat and advantage to the film industry.  People are able to download pirate copy instantly and even when the film was on cinema.  A decent copy of this show was available to download after two weeks of the release. In addition, there is also a new way of streaming films thorough sites like Netflix and Blink box, this would also damage the need for a video.. This could also reduce the demand for pirate copies, as some of these sites require the user to pay a small amount of film. There is also the interactivity aspect that a film should consider. The audience could want something from the film, like merchandise or gaming. The audience of this show would want people to have some kind of competition or a chance to meet people. For instance, chances to win a meeting with the cast, all of the competitions that are on the webpage are relevant to the genre.  This film also allowed some members of the audience to be in London when they were shooting the film, this was a competition.  I think that for a film of this size e-media wasn't as important aspect. I think that the size of the film has made it noticeable. I also think that the popularity of the franchise has also made it popular. I think that e-media helped people to create user-generated items have helped this. For example, people’s reviews and thoughts about the film could help to endorse this. For example, the two step flow model states that opinion formers help top decide the trends of the people. I as social media have evolved; new opinion formers would have an easier platform to express their views. This would allow a type of free promotion for Fast 6. Another aspect of e-media that is uses to aide in the films promotion is YouTube. Members of the cast have appeared on the YouTube preview show, Jake Hamilton. This is another form of promotion that would aide this film when it is being promoted. In addition, I believe that this person would be considered as a opinion former. If he endorses this product I  do believe that it would make it more appealing to his show.  Overall, I think that E-media was used to help the film be promoted. I think that this film was promoted through the cast individual accounts, through medians like Instagram and twitter.  The cast appearance on the Jake Hamilton show would also help in endorsing this product, as I believe he is an opinion former.