Stuart Hall's theory of encoding /decoding 

The theory states that audiences of the media would interpret messages in different ways depending on their culture,economic standing and religion.The theory states that the media is viewed in 3 different ways:

Dominant- What most people would think 

Negotiated- People that would view both sides

Oppositional - Disagrees with the general opinion.

Dominant Reading: A group of Muslim extremists who want to rule the world and should be stopped.

Negotiated Reading: A group of extremists who are committing crimes due to them not having money.

Oppositional Reading: A group who want to instill Muslim beliefs in a Muslim country whats wrong with that?

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