Mock Exam-

WWW: Good attempt to use theory/terminology.
 LR:
 This advert is original and positive as it takes a general advert and makes it more modern. This helps to widen the adverts appeal. Usually in adverts in this genre use shock tactics and statistics to show the importance of road safety. This advert doesn't do this. This advert uses physical theatre in conjunction with classical music to show the importance of it. I think that this was key to the success of the advert as I think that adverts that use scare tactics unintentionally deter people from viewing their advert. Having an advert that isn't that obvious in terms of the message it is trying to convey, would properly have a wider range of people viewing it. In addition, as their isn't no dialogue inside this video, the appeal broadens internationally.

This video is also very original as it seems to have both an emotional impact  and a positive message. I think this is what has made this video viral and have many people relate to it. The slogan is also positive. They have chosen bright colours and it subverts from other adverts which usually have colours that're more serious. The government road safety campaign could be an example of this, as this choses black and hyellow as colours. I also think that the slow-motion also impacts the viewers greatly, It slows down the crashing process and shows the impact it could have on your family. In this sequence their is also shots of the young girls hand and the women. This could relate to Propps seven spheres of action, as the man could be shown as the princess that is in need, perhaps the seatbelt could be the donor, as the seatbelt could aide the man in his journey to work.