Ill Manors- Tag London

1.Summarise the Ill Manors Tag London campaign in 100 of your own words?

The Ill manors tag London campaign is allowing the target audience of Ill manors to express themselves in a platform that suites them. As ill manors is targeted to a demographic of people who would live in the estates, a common stereotype of these people is that they like graffiti a lot. This proves true as this campaign reinforces a that stereotype. However, it has done it in a manner that is legal and allows people to express themselves. This kind of campaign is unique to this type of film and I belvie that plan B did this to appeal to people who live in estates. He has reinforced a streotype, however he also has allowed people to express their emotions in their own way. 

2. How does the Ill Manors Tag London Campaign help promote the film?

I belive this has helped Plan B to promote this film, as he is only targeting the people that he wishes to target. Furthemore, i also belive that Grafti Art would stay their for a long time, therefore more people would be able to view it . However, I belive that the Tag London campaign helps to raise awarenss of the broader isusue that this film is about, discontent youth.

3. What links are there between the Tag London campaign and other texts that I've Studied? 

I think that this could relate to the the narrative that Plan B has had throughout all of his media appearances. I think that Plan B has allowed the people that he feels he represented to express what they feel in their own manner.  

4. Why Might user-genrated campaigns like this be more sucessfull than traditional media campaigns?

I Think that for a topic as contraverisol as this and a topic like this would'nt get much media attention. This would result in Plan B being forced to use alternative methods of promoting his lifestyle. This alternative way could be done by user- created content.

5.Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics and psycographics) and link this tweet to other texts that I have studied?

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

  

I think that this tweets is target to people who are within Plan B target audience. This has to appeal to Reformers, as they're the only group who would want change in the world. I think the purpose of this tweet is to gain the attention of the discontent youth. I believe that all of these tweets summarises what Plan B stands for. It shows what he means and summarises the appeal of Ill Manors for the Target audience. In addition, I also believe that these tweets are done on a social network. If any of these tags became popular, it would gain even more promotion. Social media is a free platform and it would allow people to have controversial opinions. The Tag London campaign used this to it's advantage as it did allow people to form opinions freely. The Tag London campaign used social media to attract people to share their opinions on the broader issue that ill manors targets. Below are some of the interesting tweets

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB