Ill Manors- Synergy

The website that Plan B created in the film that he had directed Ill manors was used to create a hub  for the marketing campaign that had coincided with the launch of the film. The website has:

·         Synopsis

·         Images of the film

·         Behind the scene footage

·         Links to purchase the soundtrack and the film

·         Reaction

·         It also has a part about Ben Drew

The Synopsis

The synopsis of the film is used  to offer some brief guidelines on what the film is about. It helps to entice the customer to the film and it gives a summary of the plot. The synopsis of the film is usually find on other sites like IMDB, however it is also important for the website of the film. In addition, for the viewer of the website to fully understand some of the stills they’re on the website, the synopsis would help them do this.

 Images of the Film

The still section on the website helps the reader to see what the film is about, who is in the film that would be shown and show some of the settings. It is important for a low-budget film to show some stills as it would help the viewer get an idea for film, therefore helping to sell the film.

Film Review/ Critics

People would only watch things that have good ratings; they seek people opinions on the film. If they like the film, people would like to watch it. For example, most of the people who would endorse films like this would be celebrities, therefore they would be opinion formers. Having an opinion former endorse your product would inevitably increase the sales of the film. The poster has fellow musicians like t Tinchy Stryder and  Keys, both of them are opnion former. The director also used the more conventional means to endorse this film, magazines and newspapers. Good reviews will help target people who arent in Plan B fan club and have a greater appeal to people.

Behind the scenes footage

Behind the scenes footage helps to sell the product as many people would see how it was made. You would usually see the actor talking about a character. Some of the people who are in the film and a bit about them. It shows how things were made and shot, the train scene for example .  Behind the scens footage allows people to see how it was made, what kind of people are in the film,

Links to purchase Soundtrack and Film

Any website for any film should have a link to purchase the product. The website was created to sell the film to people. A link to buy the product that the website is selling should be on it.

A feature on Ben Drew

The website also has a feature of directors, why he planned the film, what message he was trying to get across. His intentions for some of the key shots and themes within the film. Why he included these shots and why he did the film. This allows the audience to know about the message clearly and decide if they like the message. If they do they would purchase the product.

Synergy

The website makes use of synergy as it has a link to the trailer and a link to purchase the products. The website also has links to Plan B website. This helps to sell the aritist behind the product.

Jonathan Ross- Interview

Jonathan Ross show is shown at 10.00pm on a Saturday. It features a series a A-list and B-list stars who talk about what they’ve been doing recently. This show appeal to people in the A,B, C1 and D socio-economic demographic. It would appeal the Mainstream psycho graphic show, as this show appeal to almost everybody. In this interview Plan B represents himself as Smart a well-spoken. He talks about series subjects extremely well. Some people who many be watching this show may know of Plan B as a typical rapper who gets up to bad things. However, this appearance on this show helps to change that idea and Plan B represents himself as more than a Rapper. He represents himself as a leader for change. At the beginning he discusses how he was kicked out of school and the kind of person he was. He says in a articulate way, something that somebody who was kicked out shouldn’t be able to do . Plan B’s appearance on Johnathan Ross helped him appear as more than a rapper

Soccer AM-Plan B

Soccer AM is a football based show that is shown at 9-12pm, the show is aimed at people 10-25 and it appeals to the Psychographics group C2,D AND E. I think it appeals to this demographic as they would be more likely to be interested in a football based show. The show doesn’t have many A-list celebrities and most of the guests are from the UK. I think that this show appeals to Aspirers and Mainstreamers greatly. I think that it appeals to aspirers as they would want to be the footballers, celebrities of the world. I think that it would also appeal to the Mainstreamers as they’re people who would Like sport and football is a mainstream sport.

Plan B representation of himself is the exact opposite to the one the one he has shown in Johnathan Ross.  In this show he isn’t well- spoken, his appearance is totally different. The tone of voice he is speaking is different. I think that this is due to people who would be watching this show .  I Think that in Johnathan Ross he represents himself as a man who is articulate, in this show he represents himself as a unarticulated male who became famous.