Nike Brand Values

Nike brand is based around top athletes and figures promoting elite promoting elite products.Nike sell a feeling of what it's like to use their products to attract an audience.They use motivational stories,elite athletes and spokespeople,creating an emotional connection with the audience.
The Nike Brand offers is about offering elite products to people
Elite                                                                                                              

For example, Tiger Woods- Elite Athlete  
Oscar Pistorius- Emotional Story


England Matters - Inspirational