Advert Analysis 

Colour-The colour in the background is dark and it looks like it’s raining. The main image is of David Beckham sporting a very metro-sexual tanned complexion.

Framing- The photography does place David Beckham right In the middle by doing this they’ve used the rule of thirds. The framing could also suggest that the star selling the perfume is more important than the product itself.

Pose- The facial expression of David Beckham is a rather intense one. His eyes look like the primed to do something, perhaps attract a female. This could suggest that if somebody uses this perfume he could be more attractive.

Subject Matter- This is a photograph of David Beckham, a retired footballer and ones who seems to have established himself as a global icon for his metro-sexual look.  

Type of Shot- I think this shot is a close-up; I think this because David Beckham eyes are in the shot. The way you could see the facial hair of David Beckham makes the audience feel that he’s ordinary guy.

Lighting- The lighting of the shot is natural; it looks like it is raining. The mood the lighting sets is tense and edgy .It seems like something is going to happen if somebody purchases this perfume.

Composition- The photo is made out of 3 images. The main focus is on David Beckham. The positioning of the actual product is rather interesting because if a company is going to sell a perfume, then shouldn't the perfume be in the focus or is the star selling the perfume? However, the advert has used the rule of thirds to position the perfume

Setting- The photograph look like it’s taken in a studio and the photographs background was artificially created.

Size- The size of the photograph is greater than the product itself. This could point towards the star being more important than the fragrance.